IDEO has launched an on going series looking at common insights, or patterns, across projects.
Several of their patterns are about change: using change as a means to build a business, preparing for life’s changes, getting people to change brands.
Change is ultimately a fundamental aspect of learning and their patterns to some degree reflect this. The Beta in Business article is very much about entrepreneurs finding ways to learn about new markets. Designing for Life’s Changes deals with helping helping people adjust to new situations: shrinking budgets, a new child, etc.
