This could be one of the more interesting technology adoption stories going forward.
It’s not just that the brightest at Microsoft or Nokia or Google can’t make an upgrade stick. It’s that the upgrade is not universally beneficial to the value chain. To remedy this, licensors have to resort to contractual obligations to ensure upgrades, but enforcement is non-trivial and can lead to aggravated relationships.
Unless all licensees of a platform find compelling value in shouldering the burden of upgrades, they will continue to be really hard.
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