When I was at the Science Museum of London this summer, helping brainstorm for a really exciting new digital contemporary science exhibit, one of my first (and I think my most valuable) assertions was that people react to screens, and especially web-like environments with the behavioral cues of internet browsing. We can ignore and scroll though a remarkable amount of blinking, back-lit data, because that's what we're used to doing. But the minute you pull that experience out of the screen, and into a compelling object, like the Centenograph (http://bit.ly/luPcR) for instance, or installation, like the Watermarks Project (http://watermarksproject.org), it is thrice the thing that it would have been on a screen.